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Fluke unites its calibration product groups under a new brand

21 July 2010 - Fluke Corporation announced it is consolidating its six calibration product lines under a single logo - Fluke Calibration. The change represents the unification of Fluke Calibration’s measurement disciplines, including electrical, RF, temperature, pressure, flow, and calibration software.

“We know calibration and we understand that calibration managers, technicians and metrologists demand the best,” said Martin Girard, General Manager, Fluke Calibration. “This unification will strengthen our ability to provide the best product performance and value and meet the high standards of these demanding customers.”

This initiative will bring customers a variety of benefits, including:

  • Coordinated pre- and post-sales support and training programs, and better communications that make it easier to get help nd answers when customers need them.
  • A single, global Fluke Calibration Web site with product and application information about all things calibration, making it easier to find information about calibration products and applications.
  • A more unified calibration software platform that provides increased convenience for labs that perform calibrations in multiple disciplines and makes it easier for calibration technicians to learn software across disciplines. More new products, faster.

On June 1, Fluke announced its acquisition of the Ruska and Pressurements product lines from GE’s Sensing and Inspection Technologies division. This addition enables Fluke Calibration to offer customers the strongest portfolio of pressure calibration products and solutions in the industry, backed by Fluke’s calibration-focused worldwide sales and support network. Ruska and Pressurements products will be branded “Fluke Calibration” following a brief transition period. Hart Scientific and DH Instruments products will also be branded “Fluke Calibration.”

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